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Tik Tok partnered with edtech startups

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Tik Tok, a popular short video platform , partnered with prominent edtech companies such as Vedantu, Vidya Guru, Hello English, CET King, and TestBook to create subject-focused content. As part of the partnership, the edtech companies have joined the platform to create content videos on various subjects for 200 million TikTok users. These content videos will be available in various formats and languages. 

Apart from covering subjects such as Biology, Chemistry, Hindi, English and Mathematics, the online learning platforms will also create and share videos on current affairs, vocabulary and post-graduate programs such as MBA.

The content will also feature with #Edu Tok, a knowledge-based campaign, which has so far registered 37 billion views. 

According to Sachin Sharma, Director of Tik Tok, digital evolution and smartphone adoption have revolutionised the educational landscape of our country. Keeping this mind, they want to give learners opportunities for personalised learning and solve their problems with ease. 

Article and image sources: 
https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/tiktok-ties-up-with-edtech-startups-for-content-creation/articleshow/70992072.cms?from=mdr

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Manalisa Sarmah

Manalisa Sarmah is a copywriter at Next Education Pvt. Ltd. She has completed her MPhil in Sociology from the University of Hyderabad. She has worked on different educational projects with Hope Foundation and Adhyayan respectively. Her interest areas include reading, creative writing, and travelling.

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