Consumers purchase the goods required from weekly markets, neighborhood markets and shopping malls and complexes. Weekly markets are so called as they are held on a specific day of the week only.
Weekly markets do not have permanent shops but temporary shelters or the sellers sit in open. The sellers do not have to pay electricity and rent also and the goods are available are considerably cheap rates.
Unlike weekly markets, the neighborhood markets have permanent shops and roadside stalls offering more variety of goods and services. The shops are either owned by the seller or they pay rent. The sellers are familiar with the residents of the area and so even give goods on credit.
Shopping complexes on the other hand, are huge structures with rows of numerous shops. Shopping malls further are multi-storeyed buildings which offer amazing shopping atmosphere offering both branded and local goods. At times, residents simply make a call to the seller for the goods or place order online.
There is a long chain facilitating the transfer of goods from the producer to the consumer. The goods are initially produced in factories or grown on farms. These are then sold by the producer to the wholesale traders in bulk, located in different parts of the city.
The wholesale trader further sells the goods to small wholesale traders, who in turn supply the goods to retailers in the city. It is the retailers who sell the goods to the end consumers.