By the end of the 19th century, several changes took place in Britain. During the Industrial Revolution in the 19th century, Britain began to manufacture and export cotton textiles worldwide.
After cotton, clothes made of artificial fibre arrived in the market. Compared to cotton clothes, these were cheaper and easier to maintain. By the late 1870s, women welcomed lighter, shorter and simpler clothes.
The two world wars also impacted women’s clothing style tremendously. From the 13th century till 1914, women would wear ankle-length clothes and by 1915, their skirts became mid-calf length for practical reasons. Their clothes became plainer and simpler, and skirts became shorter. Women also began to wear trousers for easy movement.
7,00,000 women in Britain were employed in ammunition factories during the World War I. They wore uniforms comprising blouses, trousers and scarves, which were later replaced by khaki overalls and caps. Women even cut their hair short for convenience.
Children were taught the importance of simple dressing and ornamentation was discouraged. Women who participated in sports wore comfortable and convenient clothes.